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Staybridge, Candlewood launch digital video ad campaign FacebookTweetLinkedInEmailShareThis Comment email editors Print By Nathan Greenhalgh on 7/18/2013 IHG announced on Thursday that it is launching its first digital video advertising campaign for its extended-stay brands Staybridge Suites and Candlewood Suites. IHG, Denham, England, said the campaign is scheduled to air through early fall targeting key vertical segments for each of the brands through various online video channels to ultimately drive awareness.e The videos were produced with Poptent, which crowdsources marketing video production. “We are excited to work with IHG’s extended-stay brands to engage their target audience through this social awareness campaign,” said Nick Pahade, chief executive officer of Poptent. “For the Candlewood Suites brand, over 300 filmmakers from the Poptent community participated in the creative challenge and developed 29 unique videos. For the Staybridge Suites brand, over 400 filmmakers worked to submit 43 diverse and creative videos. Both assignments resulted in authentic social video content developed and shared through an inherently social process.” The Staybridge Suites video series is entitled “Home on the Road” and playfully showcases the brand’s full kitchens, workspaces, The Social evening reception and complimentary wireless Internet connection.

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