In a Hyatt World

Sara Boboltz on October 25, 2013. @sara_bee Back on October 8, Hyatt kicked off a campaign for public good by sending 46 hotel employees out into ten global cities to open doors for people. Over the course of one hour, the team — decked out in clean-cut uniforms and name tags — opened hundreds of doors without much explanation beyond a sign displaying #InAHyattWorld. The stunt made for a nice gesture of goodwill from a hospitality giant, but it wasn’t just a one-time event. In collaboration with digital agency Rokkan, Hyatt has been quietly celebrating random acts of kindness over the entire month of October, handing out fresh-squeezed juice from a bicycle cart one day in Los Angeles and keeping cell phones charged at a lounge in New York City’s Wine & Food Festival. People in Chicago, New Orleans, London, Beijing, New York, and other metropolises have responded by snapping photos and using the hashtag on social media. Hyatt’s Director of Digital Strategy Dan Moriarty explains: On the whole, the reaction has been fantastic. We had some fantastic, spontaneous moments that will live in all of our memories for a while … some really random ‘door openings’ where we actually got involved helping out, from helping carry newly purchased rugs into buildings in New Orleans to helping garbage men empty the trash cans in London. Moriarty’s team has a few more surprises planned before the month is up, too. He hints at one, saying, “if it rains, we’ve got you covered” — at least in a few different major cities. The whole project was born out of a research exercise the hotel chain undertook to better understand its guests, finding that people were seeking more personal experiences. We really want to highlight the fact that we’re reacting to what we’re hearing and helping guests in their times of need. Take a look below to see a bunch of strangers treated to unexpected doorman service, and keep track of the brand’s do-gooder activities on its Tumblr page.

Doubletree Little Things Social Campaign

SoHo awards: DoubleTree wins best integrated digital campaign FacebookTweetLinkedInEmailShareThis Comment email editors Print By Nathan Greenhalgh on 10/22/2013 Hilton Worldwide’s brand DoubleTree by Hilton won the 2013 Social Hotel Award for best integrated digital campaign, brand. To see all the Social Hotel Award winners, click here to go to the winners index or click here to read about them in the October digital edition of HOTELS Magazine. The Little Things Project Tour and supporting social media campaign revolved around the message, “At DoubleTree by Hilton, the little things mean everything.” From May 2012 to November 2012 the campaign bridged the digital and physical world with the Swarm Car that asked travelers to send requests to DoubleTree’s Twitter account with the hashtag #LittleThings. There also was a traveling pop-up event marked by the “Tell Me Tree.” Bloggers and consumers were targeted for outreach via frequent Twitter and Facebook updates. The campaign included local deals, free Wi-Fi, device charging stations, instant-win cards promoting the Facebook sweepstakes and free chocolate chip cookies to drive enrollment in Hilton Worldwide’s HHonors loyalty program. DoubleTree by Hilton said it exceeded by a multiple of three its goal for new Twitter followers, by 2.5 its goal for Facebook followers, by tenfold its goal for sweepstakes entrants and by three times its goal for HHonors enrollments. Three thousand “little things” requests were distributed at each of the markets the campaign visited, and the campaign was extensively covered by U.S. consumer media