Being Sensual

The idea of "double whipped" is not only differentiating, but supports what researchers have learned about the impact of sensory language into ad copy. Of course we all know that food ads do impact taste perceptions. However, the article from Journal of Consumer Research reveals ads that use multiple sensory stimulus (language, visuals, sounds)heighten taste perceptions.


Jrnl of Consumer Research, June 2009: The Effects of Ad Copy on Sensory Thoughts and Perceived Taste