The Old Planning Approach Won't Work

I agree with Mark Earl's POV about how planning needs a different approach when it comes to social platforms. The "Big Idea" approach is a risk--we need lots of little insights and ideas. Earl's believes we need to place a lot of little bets to succeed in this fragmented communicaitons landscape. I agree.

Typically, I would have posted his video--but AdAge doesn't have a sharable video code, just a link. How old school!

http://link.brightcove.com/services/link/bcpid1370868150/bctid33234201001