Tuesday, August 25, 2009

Besty & Tacy's House: Dose of Nostalgia




I loved these stories as a child, and the books have been hard to find.

Betsy, Tacy, and Meg Meet in Deep Valley
Meg Cabot speaks at tri-annual Betsy-Tacy Convention
By Claire Kirch -- Publishers Weekly, 7/30/2009
The Betsy-Tacy children’s books were written between 1940 and 1955 by Maud Hart Lovelace, a resident of Mankato, Minn., a small city located in a rural area of the state famed as much for the blue tint of its rich soil as for being home to some of the country’s most respected children’s educational publishers. The series of 13 books about two girls named Betsy and Tacy, who live in the 1900s in a town called Deep Valley, are a celebration of turn-of-the-century smalltown life, family traditions, and enduring friendships. The series has been beloved by generations of readers for more than 60 years.

This is the house in Mankato that Tacy would have lived in, that is, if she could walk out of the pages of the books and into our world. Actually, Tacy’s House is the real-life home of Lovelace’s best friend, Frances “Bick” Kenney. It stands across the street from Lovelace’s real-life home, Betsy’s House. Both houses have been restored to their original charm by the Betsy-Tacy Society, a nonprofit organization founded in 1990 to preserve the legacy of Lovelace and her writings, especially the Betsy-Tacy Books.

Since 1992, the Betsy-Tacy Society has gathered every three years to celebrate Lovelace’s life and work. This year’s convention marks the fifth time the members of the Betsy-Tacy Society have met in the real-life Deep Valley—Mankato. The 2009 Betsy-Tacy Convention, which drew just over 200 attendees, took place July 17–20. The highlight of this year’s convention—besides shopping for Betsy-Tacy swag, of course—was the keynote address on the convention’s final morning by another prolific author, beloved by today’s generation of girls: Meg Cabot (The Princess Diaries), who has been a huge fan of the Betsy-Tacy books since she first read them at age 30.

Cabot wrote the foreword to one of the three reissues of the Betsy Tacy high school books, which feature two novels in each volume and will be released on September 29 by HarperCollins. Cabot’s foreword appears in Betsy Was a Junior and Betsy and Joe.

After touring Mankato’s Betsy-Tacy landmarks and speaking at the convention, Cabot took a break at a ceremonial bench at the end of “Hill Street,” (Center St.), where Betsy and Tacy often sat and “picknicked” with their supper plates. It looks very restful. The soil behind the bench doesn’t look very blue though.

Even though she'd had those problems with Delta Airlines and her luggage, Meg said she had a great time roadtripping to Mankato, declaring, “It was inspiring to attend an event with so many people who not only love books, but female-empowering books like the Betsy-Tacy books, and who've worked so hard to keep the memory of the author alive... even restoring her house with reader donations!”

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Monday, August 24, 2009

Google trends: recipes

Mickey Rooney Learns about Twitter

Tuesday, August 18, 2009

Let's Have a Swayze Christmas



But of course, Richard Marx is the dude here in Chi-town.

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Smithe in the City

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At the Red House

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Friday, August 14, 2009

Socialnomics: Eric Qualman Speaks



In a little research project he conducted, Facebook was rated the best social app, and YouTube #2. That surprised him, since he felt Twitter would rate #2. While twitter is popular with the technorati, he believes Twitter will break though to the mainstream, just as YouTube has with mom and grandpa. He also talks about why Google sees Twitter as its biggest competitive threat in the future--it has to do with the future of search.

That's what he talks about in his new book, Socialnomics, which he defines as "the ability of social media to generate exponential returns for individuals and businesses. A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media."

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Aah, the feeling of the good ol' days



Trendists have been talking about a return to nostalgia in marketing. In these times of uncertainty and stress, consumers are seeking comfort and a little escape. A few months ago, I brought Beatles lunchboxes into a brainstorm and everyone was intrigued. When I wondered whether we would see a resurgence in lunchboxes, there were scoffs. But just this week, my associate Sharon showed me an adorable pink leather custom-made "lunchbox" she purchased on Esty for her niece. Of course, it's not really for lunch. Just another sign of the retro nostalgia trend at work.

Funny. I'm writing this on the day of a major nostalgic cultural moment--the 40th anniversary of Woodstock. The very generation that grew up on Quake and Quisp! (I never knew Quaker made a cereal called Quake!)

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Human Instruments

Tuesday, August 11, 2009

Social Marketing Overview

The Old Planning Approach Won't Work

I agree with Mark Earl's POV about how planning needs a different approach when it comes to social platforms. The "Big Idea" approach is a risk--we need lots of little insights and ideas. Earl's believes we need to place a lot of little bets to succeed in this fragmented communicaitons landscape. I agree.

Typically, I would have posted his video--but AdAge doesn't have a sharable video code, just a link. How old school!

http://link.brightcove.com/services/link/bcpid1370868150/bctid33234201001

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Monday, August 10, 2009

Thursday, August 06, 2009

Mad Men Behind the Scenes VF Shoot

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Vanns Recruits Community Manager


Find more videos like this on Vanns_Community_Manager


Vanns has just launched a ocmmunity space and is looking to hire a manager. Pretty forward-thinking in their approach!

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Wednesday, August 05, 2009

Being Sensual




The idea of "double whipped" is not only differentiating, but supports what researchers have learned about the impact of sensory language into ad copy. Of course we all know that food ads do impact taste perceptions. However, the article from Journal of Consumer Research reveals ads that use multiple sensory stimulus (language, visuals, sounds)heighten taste perceptions.


Jrnl of Consumer Research, June 2009: The Effects of Ad Copy on Sensory Thoughts and Perceived Taste

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Wierd Al as Jack White--Homage to Charles Nelson Reilly

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