Socialnomics: Eric Qualman Speaks

In a little research project he conducted, Facebook was rated the best social app, and YouTube #2. That surprised him, since he felt Twitter would rate #2. While twitter is popular with the technorati, he believes Twitter will break though to the mainstream, just as YouTube has with mom and grandpa. He also talks about why Google sees Twitter as its biggest competitive threat in the future--it has to do with the future of search.

That's what he talks about in his new book, Socialnomics, which he defines as "the ability of social media to generate exponential returns for individuals and businesses. A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media."